[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lafit.cz\/tezke-zacatky-podnikatele\/#Article","mainEntityOfPage":"https:\/\/www.lafit.cz\/tezke-zacatky-podnikatele\/","headline":"T\u011b\u017ek\u00e9 za\u010d\u00e1tky podnikatele","name":"T\u011b\u017ek\u00e9 za\u010d\u00e1tky podnikatele","description":"Kdy\u017e se rozhodneme skon\u010dit se svou nez\u00e1\u017eivnou prac\u00ed a vydat se sm\u011brem k podnik\u00e1n\u00ed, zn\u00ed to jako kr\u00e1sn\u00e1 my\u0161lenka. \u010clov\u011bk pracuje, kdy chce, kde chce, odpo\u010d\u00edv\u00e1 a relaxuje dle pot\u0159eby. Ov\u0161em poh\u00e1dkov\u00e1 cesta podnikatele nen\u00ed a\u017e tak r\u016f\u017eov\u00e1. V\u011bt\u0161inou za vidinou v\u011bt\u0161\u00edch zisk\u016f pracujeme bez p\u0159est\u00e1n\u00ed a\u017e to m\u016f\u017ee po\u0161kodit na\u0161e zdrav\u00ed. Pokud se rozhodneme […]","datePublished":"2018-06-17","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.lafit.cz\/author\/#Person","name":"","url":"https:\/\/www.lafit.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c0c0e488d5f88ebdb5e32a558e21f6df03f38644814b5677bcd67e16813bee55?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0c0e488d5f88ebdb5e32a558e21f6df03f38644814b5677bcd67e16813bee55?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lafit.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lafit.cz\/wp-content\/uploads\/img_a321297_w2392_t1532548583.jpg","url":"https:\/\/www.lafit.cz\/wp-content\/uploads\/img_a321297_w2392_t1532548583.jpg","height":0,"width":0},"url":"https:\/\/www.lafit.cz\/tezke-zacatky-podnikatele\/","wordCount":424,"articleBody":"Kdy\u017e se rozhodneme skon\u010dit se svou nez\u00e1\u017eivnou prac\u00ed a vydat se sm\u011brem k podnik\u00e1n\u00ed, zn\u00ed to jako kr\u00e1sn\u00e1 my\u0161lenka. \u010clov\u011bk pracuje, kdy chce, kde chce, odpo\u010d\u00edv\u00e1 a relaxuje dle pot\u0159eby. Ov\u0161em poh\u00e1dkov\u00e1 cesta podnikatele nen\u00ed a\u017e tak r\u016f\u017eov\u00e1. V\u011bt\u0161inou za vidinou v\u011bt\u0161\u00edch zisk\u016f pracujeme bez p\u0159est\u00e1n\u00ed a\u017e to m\u016f\u017ee po\u0161kodit na\u0161e zdrav\u00ed.Pokud se rozhodneme podnikat, nap\u0159. v oblasti hudebnin a zvol\u00edme si hudebn\u00ed n\u00e1stroj, na kter\u00fd se specializujeme zn\u00ed to kr\u00e1sn\u011b, ale je zapot\u0159eb\u00ed stanovit si podnikatelsk\u00fd pl\u00e1n. Kdy\u017e jsme osoby s talentem ur\u010dit\u011b m\u00e1me zku\u0161enosti s hran\u00edm na n\u011bjak\u00fd ten hudebn\u00ed n\u00e1stroj, v\u00edme o p\u0159\u00edpadn\u00fdch v\u00fdhod\u00e1ch, ale tak\u00e9 \u00faskal\u00edch. Pokud se n\u011bkoho dot\u00e1\u017eeme, zda mu nevadila, jak m\u00e1 kytara tvrd\u00e9 struny, \u010d\u00e1st odpov\u00ed ano. Jedn\u00e1 se toti\u017e o psychologickou strategii, kdy klientovi podsouv\u00e1me to, co chceme sly\u0161et.Je to jedno z hlavn\u00edch \u00faskal\u00ed podnik\u00e1n\u00ed. Nev\u011bdomky formuluje ot\u00e1zky takov\u00fdm zp\u016fsobem, aby zazn\u011bla n\u00e1mi po\u017eadovan\u00e1 odpov\u011b\u010f. N\u00e1sledn\u011b dojde k chybn\u00e9mu vyvozov\u00e1n\u00ed, chybn\u00fdm v\u00fdzkum\u016fm a chybn\u00fdm z\u00e1v\u011br\u016fm. Ve v\u00fdsledku m\u00e1me na sklad\u011b spoustu neprodejn\u00e9ho zbo\u017e\u00ed a stotis\u00edcov\u00e9 \u010di milionov\u00e9 ztr\u00e1ty.D\u016fle\u017eit\u00e9 tedy je kl\u00e1st ot\u00e1zky jinak. Pt\u00e1t se co klientovi na kyta\u0159e vad\u00ed a co ne, zda mu vad\u00ed dan\u00e1 specifick\u00e1 \u010d\u00e1st v\u00fdrobku. Pot\u00e9 m\u016f\u017eeme prov\u00e1d\u011bt nezaujat\u00e9 v\u00fdzkumy a za\u010d\u00edt s v\u00fdrobou.Pot\u00e9 co m\u00e1me sestaven\u00e9 hypot\u00e9zy je zapot\u0159eb\u00ed je otestovat. Za t\u00edmto \u00fa\u010delem nejl\u00e9pe funguj\u00ed internetov\u00e9 dotazn\u00edky nebo marketingov\u00e9 agentury, kter\u00e9 se dotazov\u00e1n\u00edm p\u0159\u00edmo zab\u00fdvaj\u00ed.Nen\u00ed podstatn\u00e9 m\u00edt kvantum respondent\u016f, ale lep\u0161\u00ed je se zam\u011b\u0159it na kvalitativn\u00ed \u010d\u00e1st dotazov\u00e1n\u00ed.V posledn\u00edm kroku je d\u016fle\u017eit\u00e9 zam\u011b\u0159it se na to, co va\u0161e z\u00e1kazn\u00edky p\u0159itahuje. V dne\u0161n\u00edm p\u0159ekonkurovan\u00e9m sv\u011bt\u011b je dobr\u00fd z\u00e1kazn\u00edk \u2013 loaj\u00e1ln\u00ed z\u00e1kazn\u00edk. Pokud nap\u0159\u00edklad vedete e-shop, z\u00e1kladem d\u016fv\u011bry je co nejkrat\u0161\u00ed doba odezvy. Tedy pokud m\u00e1 klient n\u011bjak\u00fd dotaz \u010di probl\u00e9m je vhodn\u00e9 mu urychlen\u011b odpov\u00eddat. To m\u016f\u017ee va\u0161emu byznysu vydob\u00fdt m\u00edsto \u00fasp\u011b\u0161n\u00e9 firmy a zajistit p\u0159\u00edliv nov\u00fdch klient\u016f.                                                                                                                                                                                                                                                                                                                                                                                        3.7\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"T\u011b\u017ek\u00e9 za\u010d\u00e1tky podnikatele","item":"https:\/\/www.lafit.cz\/tezke-zacatky-podnikatele\/#breadcrumbitem"}]}]